We Are Powerplay Brands
Your global leader in licensed bodywear.
Specialising in: Design, Marketing & Distribution of Underwear, Loungewear, Nightwear, Swimwear, Slippers & Socks.
Your global leader in licensed bodywear.
Specialising in: Design, Marketing & Distribution of Underwear, Loungewear, Nightwear, Swimwear, Slippers & Socks.
Our Brands
An iconic sports brand established in Manchester in 1958. Powerplay Brands are the proud licensee for Reebok Men's and Women's Underwear & Swimwear.
Discover More >>DKNY is confident, iconic and New York. We are bringing this iconic brand into the male underwear market across the UK and Europe.
Discover More >>One of our newest brands to join the Powerplay Brands family. We are proud to bring Men's and Women's underwear, socks, swimwear and loungewear for Lee.
Discover More >>Wrangler is a heritage brand that we are proud to bring Men's underwear, socks, swimwear and loungewear to this classic denim brand.
Discover More >>A legendary name in menswear, creating iconic stables since 1963. We are proud to be the longstanding licensee for Ben Sherman underwear, loungewear and sock categories.
Discover More >>A global online retailer of fine luxury goods with a focus on menswear, but also spanning across accessories, footwear and womenswear.
Discover More >>Our categories
UNDERWEAR
LOUNGEWEAR
NIGHTWEAR
SWIMWEAR
SOCKS
SLIPPERS
Who We Are
Powerplay Brands has over 30 years of innovation and excellence in design, manufacturing and production of men's & women's licensed apparel.
OUR NETWORK & REACH
50
+
Countries
2
Distribution Centres
10000
+
Stores
6
Brands
WHAT WE DO AT POWERPLAY BRANDS
DESIGN & DEVELOPMENT
Driven by innovation and guided by experience.
Our in-house design and merchandising team are specialists in their fields, using the latest technology and materials to consistently produce fresh, fashion forward designs.
MANUFACTURING & PRODUCTION
With over 30 years experience building relationships with our worldwide partners.
We manufacture in China, Bangladesh, India, Pakistan and Turkey from fully audited factories.
LOGISTICS & DISTRIBUTION
Operating two distribution centres, from our HQ in Manchester and our European base in Poland.
Our expert logistics and distribution teams allow us to continually improve service levels so we can provide efficient worldwide delivery solutions to our partners.
SALES & MARKETING
Collaborating with key accounts, we develop sales driven strategies and effective marketing campaigns.
Our global sales force deliver a focussed and tailored service for each brand and territory.
Driven by innovation and guided by experience.
Our in-house design and merchandising team are specialists in their fields, using the latest technology and materials to consistently produce fresh, fashion forward designs.
With over 30 years experience building relationships with our worldwide partners.
We manufacture in China, Bangladesh, India, Pakistan and Turkey from fully audited factories.
Operating two distribution centres, from our HQ in Manchester and our European base in Poland.
Our expert logistics and distribution teams allow us to continually improve service levels so we can provide efficient worldwide delivery solutions to our partners.
Collaborating with key accounts, we develop sales driven strategies and effective marketing campaigns.
Our global sales force deliver a focussed and tailored service for each brand and territory.